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2 Reasons Why Having a Team Purpose is Not Enough

Much has been said and written about purpose-driven teams and organizations.


In this article from HBR, Linda Hill and Kent Lineback Write: "A clear and compelling purpose is the glue that binds together a group of individuals. It is the foundation on which the collective “we” of a real team is built."


Defining a clear purpose, seen through the lens of business anthropologists, brings teams together and shifts their mindsets from an individual to a collective perspective. Team and organization purpose statements serve as a powerful symbol that drives team performance, increases motivation, and overall outcomes.


Reason # 1: The Team Purpose must align with Individual and Organizational Purpose too.


Ongoing research by McKinsey discusses and explores the importance of guiding employees in seeing how their team purpose aligns with both the bigger organization's purpose and their individual purpose.